Tuesday, August 9, 2022

Facebook’s new weapon to compete with Tik Tak

Mark Zuckerberg, CEO of Meta (Facebook’s new name) and other executives have recently made it clear that tackling the growing popularity of tick tack is their number one priority.

But how will this be made possible by Meta? So the answer lies in completely changing the Facebook app.

A report in The Verge quoted a company memo as saying that Meta was working to completely replace Facebook’s main feed. After the redesign, the Facebook app’s recommendation algorithm will start to work like a tick tock.

This means that the content of pages and people that the user is not following will be recommended on the main feed.

Currently, the content that is recommended on Facebook belongs to the pages or people that the user is following or they are involved in its contacts. The memo was released by Tom Ellison, who heads the Facebook app at Meta Company.

“Our goal is to turn Facebook into a discovery engine that relies heavily on recommendations like TikTak’s for you feed,” the memo said.

After this change, the content of short videos, ie rails or stories, will be more visible on the main feed, while the posts of friends and family will be less prominent. The company also plans to bring Messenger back to Inbox in the Facebook app so users can share more content in the proposed Discovery Engine.

It is unknown at this time what he will do after leaving the post. Meta has made some changes, but the Facebook app has not yet begun.

This is not the first time that meta executives have hinted at a complete overhaul of the Facebook app.

In April 2022, Mark Zuckerberg talked about making a radical change to the Facebook app’s news feed. But this memo shows for the first time how important these new priorities are for the company, which is currently trying its best to compete with the popularity of Tik Tak.

Interestingly, the last time Facebook made such a big change in its app was in 2018 and at that time Mark Zuckerberg had said that the posts of friends and family will be shown more in the news feed of the users than the media houses.



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