Marketing SMS against the will of citizens can no longer be sent.
PTA has introduced a system to block marketing SMS. From July 1, mobile companies, telemarketers will start implementing opt-in and opt-out system.
PTA says that there will be a link to opt out at the end of every marketing message. Those who click on the opt-out link will be added to the SMS marketing block list.
Marketing SMS will be sent only to the customers who are in opt-in list. A list containing letters and numbers of telemarketers will be prepared. All mobile phone operators will be required to submit the list to PTA by June 21. Steps have also been taken to protect the data of citizens.